SUSTAINABILITY GOALS GLOBAL
HERZOGENAURACH, GERMANY
By IFAB MEDIA - NEWS BUREAU - July 22, 2024 | 63 3 minutes read
Global sports company PUMA and Borussia Dortmund have today revealed the Club’s Cup kit for the 2024/25 season, a celebration of the Club's iconic moments and rich history.
Cup history (re)made. The 24/25 BVB Cup Kit combines elements from four kits worn during iconic cup moments, including the 2013 UEFA Champions League final. It’s a patchwork of classic designs, all coming together for a kit that’s ready to write the next chapter of Club history.
Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Cup Kit is a tribute to Borussia Dortmund’s rich history and the moments that have shaped the Club. We aimed to create a jersey that not only performs at the highest level but also tells a story about the Club’s journey. This kit is designed to celebrate past glories while looking forward to future successes.”
The 24/25 Cup Kit is available in both Authentic and Replica versions. The Authentic jersey, worn by BVB’s players on the pitch and by fans in the stands, is crafted with PUMA’s ULTRAWEAVE fabric. This fabric reduces weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.
Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.
The Borussia Dortmund Cup Kit was unveiled during the Club’s pre-season tour of Asia in a special event in Bangkok on the 20th July, with the kit debuting on pitch in a friendly match against BG Pathum United FC on the 21st July.