PAC Cosmetics, a premium cosmetics brand in India, launched a first-of-its-kind, 4-in-1, Twist & Lift Mascara, solving pressing customer pain points with a single product. Its ingenious design, built into the mascara wand, provides four different settings, allowing customers to explore multiple lash looks with a simple twist and lift motion.

This all-in-one PAC mascara features a thick and intensely pigmented formula that provides length, lift, curl, definition, and striking volume, making it the ideal mascara to fulfill all lash needs. The Twist & Lift Mascara also eliminates clumps, transfers, and smudges, ensuring a long-lasting finish of up to 12 hours.

“At PAC Cosmetics, we pay strong attention to detail and quality, ensuring our products effectively target customer pain points. We assure our customers that their struggles don’t go unnoticed because we notice them first and strive to create products that provide maximum value. After carefully analyzing the struggles one faces to achieve the right or many lash looks with a single mascara, we were led to create and launch the Twist & Lift Mascara, a one-of-a-kind, multi-tasking mascara, that effortlessly solves multiple problems simultaneously” ~ Bonish Jain, Founder of PAC Cosmetics.