HUGO BOSS is thrilled to announce a significant leap in fashion innovation and sustainability with the launch of the BOSS "The Change" Sneaker. This new product marks a pivotal moment in the company's ongoing partnership with HeiQ AeoniQ, a move that underscores HUGO BOSS's commitment to pioneering sustainable fashion solutions.

The BOSS “The Change” Sneaker is the first footwear item to incorporate HeiQ AeoniQ yarn, a cutting-edge material developed through a collaboration that began just two years ago. HeiQ AeoniQ is known for its revolutionary, sustainable approach to textile production, offering an eco-friendly alternative to conventional materials. This launch represents an important milestone in HUGO BOSS's mission to integrate innovative, sustainable practices across its product lines.

Daniel Grieder, CEO of HUGO BOSS AG, highlighted the significance of this developmenton his Linkedin page saying: “We are absolutely excited to elevate our partnership with HeiQ AeoniQ with the introduction of ‘The Change’ Sneaker. This breakthrough showcases our dedication to leveraging alternative materials to drive fashion innovation while advancing our sustainability goals. This launch brings us a step closer to achieving our ambitious target of 0% polyester and polyamide by 2030.”

The sneaker's design reflects HUGO BOSS's commitment to both style and environmental responsibility, combining modern aesthetics with high-performance materials. As the company continues to push the boundaries of sustainable fashion, the BOSS “The Change” Sneaker stands as a testament to the potential of integrating advanced materials into new product categories.

This announcement aligns with HUGO BOSS’s broader strategy to lead the fashion industry in sustainability and innovation, reinforcing its position at the forefront of the global fashion landscape.