NEW CAMPAIGN NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 25, 2024 | 123 6 minutes read
The Phoenix Mills Limited, India’s largest mixed-used developer is celebrating India’s biggest shopping festival – The Phoenix Shopping Festival, at all its malls - Phoenix Palladium Mumbai, Phoenix Palladium Ahmedabad, Phoenix Marketcity Mumbai, Phoenix Marketcity Pune, and Phoenix Mall of the Millennium Pune, Phoenix Citadel Indore, and Phoenix Palassio Lucknow.
About Phoenix Shopping Festival
Amla Ruia (Aakar Charitable Trust – focuses on constructing dams and improving social infrastructure) and Sonu Sood (Sood Charity Foundation- focuses on enabling education, healthcare and livelihood to underprivileged children regardless of their backgrounds) are prominent philanthropists and are known for their work on social causes in the society. With their association with the Phoenix Shopping Festival, the philanthropists visited Phoenix Marketcity Mumbai to support a great cause. They hosted kids from the Muskurahat Foundation for a fun-filled day out.
Renowned actor and philanthropist Sood Charity Foundation, Sonu Sood expressed, “Renowned actor and philanthropist Sood Charity Foundation, Sonu Sood expressed, “The Phoenix Mills Ltd. has consistently championed impactful initiatives and campaigns. The Shop with a Purpose Campaign is a wonderful initiative where every part of your purchase supports a noble cause. Shopping is no longer a guilty pleasure when you shop with a purpose. This association between Sood Charity foundation and Phoenix Mills Ltd is indeed a beacon of hope, empowerment and transformation. So go and shop your heart out!”
“Aakar Charitable Trust’s rainwater conservation work focuses on providing water-scarce regions with the gift of water. This excellent initiative aligns closely with our mission leveraging our joint dedication to impactful endeavours. I feel happy to be present with Sonu here today for a cause that is very close to my heart. Witnessing the children’s joy and enthusiasm emphasizes the importance of our collective efforts. Through such initiatives, we aim to continue creating positive change and brightening futures" said Amla Ruia, Founder of Aakar Charitable Trust.
India’s biggest shopping festival – The Phoenix Shopping Festival
The Phoenix Shopping Festival combines a unique blend of shopping, entertainment, and community engagement. Shoppers can enjoy great deals on top International and Indian brands across categories like fashion, beauty, accessories etc. and stand a chance to win mega giveaways upon shopping for 10K or more. With great deals – it's every shopper’s paradise.
Shop with a Purpose - Bringing Smiles
The Shop with a Purpose campaign aims at fostering a culture of giving by connecting shopping with philanthropy thereby providing continuous support for both immediate and long-term development. A part of every purchase made during the shopping festival supports the Sood Charity Foundation. The Phoenix Mills believes in creating a sustainable model of community support, linking consumer actions with significant contributions to welfare and development projects.
A day to remember! Children spend time with Sonu Sood
Making it a day to remember for young hearts, Sonu Sood spent the day with 20 children from the Muskurahat Foundation. Kids were seen enjoying at Phoenix Marketcity Mumbai with some super fun time at entertainment zones and enjoying a hearty lunch at Ishaara. The children made memories of a lifetime with fun games, delicious food and loads of goodies from The Phoenix Mills Limited!
Mayank Lalpuria, Senior Vice President Marketing North & West - The Phoenix Mills Ltd. expressed, “The Phoenix Mills Ltd. always believes in benefiting the society. While guests enjoy indulging in retail therapy and stocking up on their favourite brands, they also help those in need. Shopping is more meaningful and wholesome this way. The Shop with a Purpose campaign exemplifies our commitment to making a positive impact by giving back to the community. Through this unique campaign, we aim to contribute meaningfully to society."