BIRKENSTOCK, a brand synonymous with comfort, quality, and craftsmanship since 1774, proudly announces the launch of its revolutionary shoe care range. Designed to maintain the quality and longevity of BIRKENSTOCK's iconic footwear, this new range is a testament to the brand's unwavering commitment to excellence.

The shoe care collection has been meticulously crafted to preserve the integrity of BIRKENSTOCK classics such as the ARIZONA, BOSTON, and MADRID. The range includes a variety of practical tools designed to protect the delicate cork edges and care for the uppers and footbeds, ensuring that every pair of BIRKENSTOCKS remains a lifelong companion.

BIRKENSTOCK's footwear, whether sandals, clogs, boots, or shoes, is built on the brand's signature anatomically contoured cork-latex footbed, made from natural materials. To complement this, the new shoe care range comprises nine carefully formulated products that enhance the durability of the footwear. Additionally, four curated shoe care kits have been introduced, offering enthusiasts a comprehensive solution to maintain their beloved BIRKENSTOCKS.

With this launch, BIRKENSTOCK continues to elevate the customer experience by providing tools that uphold the quality and craftsmanship that the brand has been known for over centuries. This new shoe care range is a further reflection of BIRKENSTOCK’s dedication to enriching lives with unparalleled comfort and lasting quality.