The Apparel Export Promotion Council (AEPC) is leading the charge in promoting eco-friendly practices within the fashion industry. Sudhir Sekhri, Chairman of AEPC, has shared an important update on LinkedIn regarding the council’s ongoing commitment to sustainability and environmental responsibility.

As consumer demand for sustainable fashion continues to rise, AEPC is dedicated to supporting its members in adopting eco-friendly practices. This initiative aligns with AEPC’s mission to foster a more responsible and green apparel industry. The council is implementing various measures to guide and assist its members in integrating sustainable methods into their operations.

"We are committed to helping our members embrace eco-friendly practices," stated Sekhri. "As the fashion industry evolves, it is crucial that we address the growing consumer preference for sustainable products. Our goal is to ensure that our members are well-equipped to meet these demands while contributing positively to the environment."

AEPC's efforts include offering resources and guidance on sustainable materials, production techniques, and waste reduction strategies. By promoting these practices, the council aims to enhance the global competitiveness of Indian apparel manufacturers and exporters while supporting the broader goal of environmental stewardship.

The focus on sustainability reflects a significant shift in the fashion industry towards more responsible production and consumption. AEPC’s proactive approach underscores its role in driving positive change and ensuring that its members are at the forefront of this critical industry transformation.