Van Heusen, a brand synonymous with premium workwear, has officially opened its newest store in Lakhimpur, Uttar Pradesh, expanding its presence in India’s dynamic retail landscape. Established in 1921, Van Heusen has long been recognized as a leading workwear brand for both men and women, known for its sophisticated designs that seamlessly blend style with functionality. The brand made its entry into the Indian market in 1990, quickly becoming a household name for professionals seeking modern, elegant workwear solutions.

Van Heusen’s operations in India are managed by Aditya Birla Fashion and Retail Ltd. (ABFRL), a division of the Aditya Birla Group. ABFRL holds the perpetual license to operate the Van Heusen brand in India, ensuring that the brand’s global standards are consistently maintained and tailored to the preferences of Indian consumers. This strategic partnership has allowed Van Heusen to build a robust presence across the country, with its stores becoming go-to destinations for professionals looking for quality and style.

The new store in Lakhimpur marks a significant step in Van Heusen’s expansion strategy, bringing the brand’s signature workwear closer to consumers in Uttar Pradesh. The store is designed to offer an exceptional shopping experience, featuring a wide array of products that cater to diverse customer needs, including formal shirts, trousers, dresses, and accessories. Every aspect of the store, from its layout to the customer service, reflects Van Heusen’s commitment to excellence and innovation in the fashion industry.

Owned by Phillips-Van Heusen Corporation (PVH Corp.), an American clothing company renowned for its portfolio of prestigious brands, Van Heusen has consistently set high standards in the global fashion industry. The brand’s success in India is a testament to its enduring appeal and relevance, particularly in the workwear segment. The launch of the Lakhimpur store is not just an expansion, but a reaffirmation of Van Heusen’s dedication to providing world-class fashion to Indian consumers, further solidifying its position as a leader in the industry.

As Van Heusen continues to grow its retail footprint across India, the brand remains committed to meeting the evolving demands of modern professionals. The new Lakhimpur store is now open to the public, inviting customers to explore the latest in workwear fashion and experience the quality and design that have made Van Heusen a trusted name in fashion for over a century. With this new addition, Van Heusen is poised to continue setting new benchmarks in the Indian market, offering style, sophistication, and exceptional value to its customers.