Italian luxury brand Dolce & Gabbana has unveiled Fefe, a dog perfume inspired by the personal pet of billionaire fashion designer Domenico Dolce. Described by the company as "a tender and embracing fragrance crafted for a playful beauty routine," this alcohol-free "scented mist" is designed to pamper dogs in style, priced at approximately 99 euros (Rs 9,000).

The fragrance is a blend of fresh and delicate notes, including ylang ylang, musk, and sandalwood, creating a luxurious scent specifically formulated for dogs. The perfume is presented in an elegant green lacquered glass bottle, complete with a vibrant red metal cap and adorned with a 24-carat gold-plated paw—a nod to the brand's commitment to opulence.

To apply the perfume, dog owners are advised to spray the mist onto their hands and gently rub their dog’s fur from the middle of the body toward the tail, providing a moment of scented pampering.

Dolce & Gabbana also emphasized their commitment to animal welfare, stating, "No animals were mistreated during the making of this campaign. Their safety was fully protected."