Tanishq, the renowned jewellery brand under Tata Group, has launched its first flagship store in Oman, further solidifying its presence in the Gulf Cooperation Council (GCC) region. Located in the prestigious Oman Avenues Mall in Muscat, the 138-square-meter store showcases luxurious interiors that reflect Tanishq’s commitment to exceptional craftsmanship and quality. This strategic expansion follows the brand’s successful store openings in the UAE and Qatar, marking a significant milestone in its regional growth.

The new store in Oman is a result of a collaboration with Khimji Ramdas, a prominent business conglomerate in the country. The inauguration was a grand affair, graced by India’s Ambassador to Oman, Amit Narang, along with Kuruvilla Markose, CEO of Titan International, and members of the Khimji family. The Oman Avenues Mall management extended a warm welcome to Tanishq, expressing confidence in the brand’s success in this promising partnership.

Tanishq’s journey began in 1994 with the launch of 18k gold watches studded with precious stones. Over the years, the brand evolved into a premier 22K jewellery provider, offering an exquisite range of gold and diamond jewellery. The brand name "Tanishq" was coined by Xerxes Desai, blending the words ‘Tan’ (body) and ‘Nishk’ (gold ornament). Tanishq’s first state-of-the-art jewellery factory, featuring a dedicated karigaar park, was established in Hosur, India.

Today, Tanishq is celebrated for its timeless appeal, with jewellery that transcends mere products to become expressions of artistry. The brand’s collections perfectly balance traditional charm and contemporary design, capturing the beauty and significance of special occasions in the lives of Indian women. As India’s leading wedding jeweller, Tanishq understands the diverse needs of regional brides, which has inspired the creation of the Rivaah collection, catering to every community across the country.

With the opening of its flagship store in Oman, Tanishq continues to expand its global footprint, bringing its exceptional craftsmanship and design to a wider audience in the GCC region. This latest venture underscores Tanishq’s commitment to being a global leader in the jewellery industry, offering discerning customers unparalleled quality and elegance.