The Souled Store, a trailblazer in India’s official licensed merchandise industry, is thrilled to announce the grand opening of its new store at Elan Miracle, Gurugram. This expansion marks a significant milestone for the brand, driven by the overwhelming love and support received at their existing Ambience store.

Founded in 2013, The Souled Store has become a go-to destination for fans seeking cool and quirky merchandise. With a wide array of products ranging from t-shirts and boxers to backpacks, mobile covers, socks, pins, and badges, the brand offers something for everyone. Known for its exclusive collaborations with popular movies, TV shows, sports teams, comedians, and musicians, The Souled Store delivers unique designs that celebrate fans' favorite entertainment and cultural icons.

The new store at Elan Miracle promises to elevate the shopping experience with its innovative and engaging retail environment. This expansion reflects The Souled Store’s commitment to enhancing accessibility and convenience for its loyal customer base while introducing new shoppers to its diverse product offerings. The store’s design will feature an array of exclusive collections and interactive displays, allowing customers to immerse themselves in their favorite themes and characters.

Harsh Lal, Co-Founder of The Souled Store, expressed his enthusiasm on Linkedin about the new opening, saying, “The incredible support we've received from our Ambience store has inspired us to grow and reach more fans. Our new store at Elan Miracle is not just an expansion; it's a celebration of the vibrant community we've built over the years. ”

The Souled Store’s new location at Elan Miracle underscores the brand’s ongoing success and strategic growth. By expanding its footprint, The Souled Store aims to strengthen its market presence and continue its mission of helping customers express their individuality through exclusive and licensed merchandise.

The grand opening of the Elan Miracle store marks a new chapter in The Souled Store’s journey, promising to bring even more joy and excitement to fans across Gurugram. The brand looks forward to welcoming visitors and showcasing its latest and most coveted collections.