GAP, the iconic American fashion brand celebrated for its optimistic and inclusive style, proudly announces the grand opening of its 42nd store at Oberoi Mall, Goregaon, Mumbai. This new location marks GAP’s 5th store in the bustling city of Mumbai, further cementing its presence in one of India’s most vibrant urban centers.

Founded in San Francisco in 1969 by Don and Doris Fisher, GAP emerged with a vision to address the generational divide through fashion that resonates across ages. The brand was created to bridge individuals, generations, and cultures, embodying a uniquely American optimism that continues to define its iconic style. From its inception, GAP has been dedicated to offering timeless essentials that emphasize craft, quality, and individuality, creating a space where people from all walks of life can find something that reflects their personal style.

GAP’s mission extends beyond just clothing. The brand is committed to making a positive impact through its “Gap for Good” initiative, focusing on sustainability and community enrichment. GAP is dedicated to designing products with better materials and striving for a meaningful contribution to both people and the planet. This initiative underscores GAP’s belief in shaping a better future, guided by its core values of creating sustainable change and fostering equitable spaces.

The new store at Oberoi Mall offers Mumbai shoppers a curated selection of GAP’s latest collections, blending classic style with modern innovation. The store’s design reflects GAP’s commitment to inclusivity and creativity, providing a space where individuality thrives and where customers can explore a range of fashion essentials tailored to diverse tastes and preferences.

Reliance Retail, a division of Reliance Industries Limited, is the exclusive partner for GAP in India. With a mission to bring international brands to Indian consumers, Reliance Retail continues to enhance the fashion and lifestyle landscape in India through its diverse portfolio of brands.