Manyavar, a leading name in Indian ethnic wear, is proud to announce the grand opening of its new store at Silicon Central Mall, Dubai. This expansion marks a significant milestone in Manyavar’s journey into the UAE’s dynamic retail landscape, a region known for its thriving market potential and cosmopolitan population.

The United Arab Emirates, where the East meets the West, is home to a diverse population, with over 62% of its residents hailing from international backgrounds. Among them, the South Asian community, which includes approximately 3.5 million Indians and over 9.5 million South Asians, represents a substantial customer base for Manyavar’s premium ethnic wear offerings.

Nikhil Bhutada, National Retail Business Development at Manyavar-Mohey, shared the exciting news on his LinkedIn page, highlighting the brand’s strategic focus on tapping into the vibrant market of the UAE.

In his role as Lead - International Operations, Bhutada has been instrumental in leveraging Dubai’s world-class infrastructure, advanced logistics systems, and cutting-edge retail technology to ensure the brand’s successful entry and growth in this competitive market. He emphasized the high investment potential of the UAE, noting that these elements together create an ideal environment for Manyavar’s continued revenue growth and brand presence.

Manyavar’s new store at Silicon Central Mall is set to offer customers an extensive range of traditional and contemporary Indian wear, tailored to meet the diverse tastes and preferences of the UAE’s multicultural population. This expansion is a testament to Manyavar’s commitment to bringing the rich heritage of Indian fashion to a global audience, further solidifying its position as a leader in the ethnic wear market.

As Manyavar continues to grow its footprint internationally, the UAE remains a key focus area, with plans for further expansion and engagement with the South Asian community and beyond.