NEW CAMPAIGN GLOBAL
By IFAB MEDIA - NEWS BUREAU - May 3, 2023 | 26 4 minutes read
The creative concept draws inspiration from Y2K, cyberpunk and anime aesthetics as two opposing personalities of the artist battle each other in the signature Skechers style.
Doja Cat brings her creative influence to the Skechers Uno campaign as the brand's Artist-in-Residence.
“Building out this campaign and a new world for the Uno with my creative director Brett Alan Nelson and Skechers has been amazing,” said Doja Cat, Skechers Artist-in-Residence. “This is just the start. I look forward to sharing more of what we’ve been creating soon.”
“I was super inspired by the idea of the different Uno colors and which Uno gives you the most power,” added Doja Cat’s creative director, Brett Alan Nelson. “We reference old school anime fight scenes within a battle of ‘Doja Cat vs Doja Cat’ and the ultimate theme is that in the end we will never follow another's footsteps.”
“Last week, Doja Cat shared that she’s our first Artist-in-Residence while wearing a dress designed with deconstructed Skechers Uno footwear,” added Michael Greenberg, President of Skechers, USA. “Her Skechers campaign is the next illustration of Doja Cat bringing her unique creative influence and fashion-forward inspiration and style to Skechers. As an artist in both the music and fashion worlds, Doja adds a unique perspective to our organization.”
Famed for its signature air-infused wedge outsole, modernized silhouette, and vibrant colorways, the Skechers Uno collection has captivated shoppers everywhere through its ever-evolving range—seen on catwalks around the world as a coveted fashion sneaker.
About Doja Cat
GRAMMY award-winning global superstar Doja Cat made her first upload to Soundcloud in 2013 at 16 years old. Raised in LA, she developed a knack for music by studying piano and dance as a kid. Signed to Kemosabe/RCA in 2014, she released her Purrr! EP followed by her debut album Amala in 2018, but the release of her single “Mooo!” in late 2018 catapulted her into the mainstream and was met with critical acclaim. The following year, she released her GRAMMY-nominated platinum album Hot Pink, which features “Streets,” the viral TikTok sensation that soundtracked the ‘Silhouette Challenge’ and her GRAMMY-nominated #1 smash record, “Say So” which has been RIAA certified 6x platinum.
Doja’s creativity and showmanship as a performer has been praised time and time again. She’s delivered unique and show stopping performances on nearly all the major award show stages and music festivals around the world and was named as one of the 100 most influential people of 2023 by TIME. Doja’s GRAMMY award-winning third album Planet Her dominated the charts, debuting at #1 on the Billboard Top R&B Albums chart and #2 on the Billboard Top 200 and Billboard Top R&B/Hip-Hop Albums chart. It also generated the highest first day Spotify streams for an album by a female rapper. The GRAMMY award-winning and RIAA certified platinum hit “Kiss Me More” ft. SZA, the lead single off Planet Her, hit #1 at Top 40 and Rhythm radio with over 5 billion streams worldwide. Earlier this year, Doja became the first woman to have four #1 hits from one album and landed #1 on the Billboard Artist 100 chart for the first time. More recently, in October 2022, Doja’s single “Vegas” from the Elvis Original Motion Picture Soundtrack hit #1 at Pop Radio – leading her to not only have the most #1’s at Pop Radio this decade but also the most top 10s among women on the Billboard Hot 100 this decade.