COLLABORATION NATIONAL
DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - September 2, 2024 | 608 4 minutes read
adidas Basketball unveils the latest iteration of the Dame franchise with the Dame 9, an extension of Damian Lillard’s continued success with his signature shoe line.
The Dame 9, the lightest release in the Dame series, is meticulously crafted to meet the demands of athletes who need to be always on their game. Weighing just 14.5 oz, it enhances mobility, making it ideal for quick, powerful movements. The internal Lycra bootie offers both comfort and stability, providing crucial support during cuts and jumps. The Lightstrike midsole technology delivers lightweight, zoned cushioning, protecting the foot while reducing overall weight. Its strategically designed outsole features a multi-directional pattern and density for superior agility, grip, and comfort. The shoe also includes Total Torsion for full-length stiffness and support, maximizing force transfer, while the nubuck toe cap ensures reinforced durability and protection in high-abrasion areas.
Following up from their highly coveted collaborative take on the Dame 4, Dame 9 will once again partner with BAPE, taking on the Japanese label’s signature aesthetics and bringing them to the innovative basketball sneaker in two of BAPE’s iconic colorways: One in green with gold accents features a gum outsole, a black midsole and a green ABC CAMO on upper with ABC LINE CAMO on collar, while the one in red with gold accents has a red outsole, a black midsole and a red SOLID CAMO on upper with ABC LINE CAMO on collar. A third friends and family iteration boasts a USA inspired colorway with a tonal SOLID CAMO upper with ABC LINE CAMO on collar and gold accents. Each pair comes replete with custom co-branded and tonal BAPE CAMO sock liners and alternate laces and arrives in a special co-branded box.
The full collection is then rounded out by a selection of apparel pieces including a reversible mesh black SOLID CAMO jersey with adidas’ Dame logo on one side and BAPE’s iconic college graphic on the other, matching mesh black SOLID CAMO shorts, co-branded socks, and a special edition Damian Lillard BABY MILO t-shirt.
"Whether you're making headlines in clutch moments or just pulling up in style, we've got you," says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It's for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time."