Denim brand Lee has unveiled its latest clothing collection in collaboration with renowned fashion designer and couturier Suneet Varma. The new line, titled “Lee x Suneet Varma,” is set to redefine denim fashion in India by merging classic denim with high fashion couture.

To promote this unique collection, Lee has enlisted Bollywood star Sara Ali Khan as the face of a nationwide media campaign. The “Lee x Suneet Varma” collection is now available across Lee’s physical stores in India, Shoppers Stop department stores, and online through both Lee and Tata Cliq Luxury.

Ace Turtle, the exclusive licensee of Lee in India, aims to captivate shoppers with this innovative fusion of styles. "We are thrilled to bring trendsetting partnerships and exceptional products that are reshaping the fashion landscape in India,” said Nitin Chhabra, CEO of Ace Turtle. “The Lee x Suneet Varma collection embodies our commitment to delivering stylish and innovative experiences."

Suneet Varma echoed this excitement, stating, “I’m delighted to partner with Lee on this groundbreaking collection that pushes the boundaries of traditional denim. With ‘Denim Beyond Definition,’ we’ve seamlessly blended Lee’s iconic craftsmanship with my couture sensibilities to create pieces that are both stylish and versatile. This collection is a celebration of individuality, offering a fresh perspective on denim fashion in India."