Auréa, the growth capital firm co-founded by Mike Jatania and Paul Raphaël, has announced the successful acquisition of The Body Shop. This strategic investment underscores Auréa’s commitment to supporting purpose-driven and distinctive brands in the beauty, wellness, and longevity sectors, marking its largest transaction to date.

Founded in 1976, The Body Shop is renowned for its high-quality, innovation-led products across skincare, body care, haircare, and make-up, all made with natural, fairly traded ingredients sourced globally.

Mike Jatania and Charles Denton will step in as Executive Chairman and CEO, respectively, to lead The Body Shop’s revitalization and reclaim its global leadership in the ethical beauty sector it pioneered. Both Jatania and Denton bring extensive experience and a proven track record in transforming heritage brands into thriving, sustainable businesses.

Auréa plans to leverage its investment expertise, deep industry knowledge, and operational acumen to rejuvenate The Body Shop while honoring the brand’s heritage and values that resonate with its global customer base.

Mike Jatania, co-founder of Auréa, commented, “Acquiring The Body Shop is an incredible opportunity to revitalize an iconic brand with a dedicated following in over 70 markets worldwide. Our focus will be on exceeding customer expectations through product innovation and seamless experiences across all channels, while staying true to the brand’s ethical and activist roots.”

Charles Denton, CEO of The Body Shop, added, “I am thrilled to lead a brand I have long admired. Revitalizing The Body Shop will require bold action and a consumer-focused, commercially agile approach. We are confident in a sustainable future for the brand and are committed to restoring its unique, values-driven spirit with the support of our management team.”

In response to the acquisition, Shriti Malhotra, Group CEO of Quest Retail – The Body Shop India, said, “The Body Shop India is enthusiastic about this new chapter. With new ownership, we anticipate significant brand rejuvenation and accelerated growth. The Body Shop India has a strong connection with its customers through an extensive omnichannel presence, including over 200 stores and a robust e-commerce and quick-commerce network spanning over 1,500 cities. We are excited about the future opportunities with our new owner.”