Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, is thrilled to announce the launch of the second edition of its much-anticipated collaboration with Gabriella Demetriades. The new collection celebrates the modern woman who adores classic elegance and embodies unapologetic self-drive. The range features versatile, stylish bags designed to be the perfect accessory for every woman’s wardrobe.

Each Miraggio & Deme collection piece reflects sartorial excellence, a testament to individuality, and unwavering confidence. From shoulder bags and totes to hobos, satchels, and micro bags, the collection blends classic designs and contemporary craftsmanship and marks a breakthrough in high fashion. The colour palette ranges from neutrals and prints to solids and soft structures, catering to various styles—from casual to edgy.

Crafted from premium materials and featuring thoughtful design details, each bag is as practical as it is stunning, seamlessly fitting into every woman’s lifestyle. These chic bags are set to be the new fall staple, echoing the personality of Gabriella Demetriades—bold, chic, and unique.

Speaking on the launch, Mohit Jain, Founder & CEO, Miraggio, said, “We are thrilled to introduce the second edition of our collaboration with Deme. With this collection, we aim to honour the modern woman’s sophisticated taste and dynamic lifestyle. This collection stands as a testament to enduring elegance  and celebrates the fusion of elegance and personal flair and the power of personal style.Each piece is meticulously crafted  to offer both aesthetic appeal and functionality, reflecting our commitment to quality and our desire to empower women to embrace their unique style with confidence.”

Gabriella Demetriades, Founder of Deme, adds, “Working with Miraggio on our second collection has been an incredibly rewarding experience. The collaboration with Miraggio allowed us to create bags that are perfect for the modern woman who knows what she wants. The synergy between Deme and Miraggio allowed us to create something truly special. This collaboration is a reflection of the shared values of both brands, aiming to provide women with bags that complement every facet of their lives. Each bag is designed to be a statement piece, and I believe they will become wardrobe staples for women who want to express themselves authentically.”

The campaign for the collection launch, #MasterpieceInTheMaking, emphasizes self-expression, creativity, and self-worth. It celebrates the journey of every woman, where each chapter, experience, triumph, and setback contributes to the grand narrative of her life. The campaign aligns with Miraggio's core belief in empowering modern women to showcase their individuality through fashion.

Every bag in the collection is an ode to the quintessential woman who is always on the move, unapologetically self-driven and a #MasterpieceInTheMaking. Choose your stylish companion that not only reflects your personality but empowers your journey of self-expression.

Youtube Link - https://youtu.be/6Hfi4eJ2HDM?feature=shared