Ritu Kumar, one of India's most respected designer-wear brands, has opened its latest store at the prestigious Phoenix Mall of Asia in Bengaluru. This new location offers a showcase of the brand's timeless designs, celebrated for their distinctive use of vibrant colours, high-quality fabrics, intricate embroidery, and a rich Indian aesthetic.

Founded in 1969, Ritu Kumar has established a unique identity that blends ancient Indian craftsmanship with modern design sensibilities. The brand is recognized for its dedication to preserving traditional textile arts while offering a contemporary fashion experience. Its new store in Bengaluru promises to continue this legacy by providing customers with a wide selection of designer garments that embody the essence of Indian heritage in a modern context.

In collaboration with Reliance Brands Limited, Ritu Kumar continues to expand its footprint across India, further strengthening its position as a leader in the fashion industry. The brand's founder, Ritu Kumar, was honoured with the Padma Shri Award in 2013 for her exceptional contributions to fashion, textiles, and craftsmanship. This new store marks another milestone in the brand’s illustrious journey, providing fashion enthusiasts in Bengaluru with the opportunity to experience the elegance and timeless appeal of Ritu Kumar's designs firsthand.

The store at Phoenix Mall of Asia reflects the brand’s commitment to offering an exquisite shopping experience, seamlessly blending luxury with tradition.