Broadway, the newest destination where retail meets experience and content, has launched its first flagship store at Ambience Mall, Vasant Kunj. Spanning over 25,000 square feet, this cutting-edge retail space houses more than 115 new-age brands across various categories, including fashion, lifestyle, beauty, personal care, and wellness. The launch marks a significant step in redefining the retail landscape, focusing on discovery and collaboration.

The concept behind Broadway is to merge the physical and digital shopping experiences, offering consumers a space where they can explore curated products while engaging with immersive experiences. With a commitment to expanding its footprint, Broadway is set to open two additional stores in Hyderabad next month, with a third in Mumbai by early 2025.

Commenting on the launch, Vivek Biyani said, “The concept of experiential commerce lies at the heart of Broadway’s vision. At Broadway, we aim to create an ecosystem that mirrors the online space for the digital natives; a simplified model that empowers digital-first brands to establish a tangible presence and connect with consumers on a deeper level."

He further added, “We are proud to be at the forefront of this retail revolution and are very excited about our debut store.”

With its pioneering approach to experiential commerce, Broadway seeks to create an environment that resonates with modern consumers, offering a seamless integration of retail and experience, designed to meet the evolving demands of digital-first brands and their customers.