RETAIL EXPANSION GLOBAL
QATAR
By IFAB MEDIA - NEWS BUREAU - September 16, 2024 | 84 3 minutes read
Mamaearth, a leading brand under Honasa Consumer Ltd., continues its impressive growth trajectory in Qatar, one of its first markets in the GCC region. Over the course of two productive days, Tarun Aggarwal, Head of International Business at Mamaearth, conducted extensive store visits, interacted with field teams, and engaged in strategic discussions with in-store promoters, retailers, and the brand’s distribution partner, Abu Issa Holding.
The collaboration between Honasa Consumer Ltd. and Abu Issa Holding has resulted in high-impact product executions across prominent retailers, including Lulu, Carrefour, Safari, Rawabi, and New India Supermarket, among others. This strong presence underscores the brand's successful partnership and the growing consumer acceptance of Mamaearth's products in Qatar.
Qatar has emerged as one of the fastest-growing markets for Mamaearth within the GCC region, where the brand has swiftly gained significant market shares in key categories such as facewash, sunscreen, baby soaps, and more. The brand's success is particularly evident in its ranking as one of the top three brands in major retailers.
The news of Mamaearth’s growth and market achievements in Qatar was recently shared on LinkedIn, highlighting the brand’s continued success and strategic expansion efforts.
Commenting on the brand's growth, Tarun Aggarwal said, "Qatar continues to experience rapid growth for Mamaearth, with strong consumer acceptance and market share gains in various product categories. Our collaboration with Abu Issa Holding has been crucial in establishing Mamaearth as a leading brand across key retailers in the region."
As Mamaearth continues to expand its international footprint, Qatar remains a key market for the brand's growth in the GCC, reinforcing its position as a trusted brand in personal care and baby care products.