SUSTAINABLE INNOVATION GLOBAL
By IFAB MEDIA - NEWS BUREAU - September 18, 2024 | 63 2 minutes read
JACK & JONES has taken another significant step in sustainable fashion by introducing products made with INFINNA fibre, a groundbreaking textile innovation. The brand's latest launch, which incorporates 40% INFINNA fibre, further solidifies its commitment to eco-friendly practices. This fibre, created by Infinited Fiber Company, is produced from textile waste, offering a sustainable alternative to conventional materials.
JACK & JONES first collaborated with Infinited Fiber Company in 2021, and by 2023, the brand became the first under the BESTSELLER group to introduce a product featuring INFINNA. The new collection highlights the brand’s dedication to reducing textile waste and embracing cutting-edge technologies.
Elena Osenbrüg, Sustainability Lead at JACK & JONES, expressed the brand’s enthusiasm for the innovation, stating, “We’ve always been curious about new innovations, and INFINNA seamlessly integrates into our designs. Turning textile waste into something fresh and wearable is an exciting leap forward.”
This collaboration with Infinited Fiber Company reflects JACK & JONES’ ongoing commitment to sustainability and innovation in fashion, providing stylish and eco-conscious options for the modern consumer. The news was shared on JACK & JONES International's official LinkedIn page.