MyGlamm, part of the Good Glamm Group and India’s fastest-growing DTC beauty brand, has officially become the Makeup and Beauty Partner for Miss Universe India 2024. In this role, MyGlamm will create stunning looks for all finalists, ensuring they showcase both inner and outer beauty as they vie for the prestigious title.

Miss Universe India is led by Nikhil Anand, the National Director, following the Glamanand Group’s acquisition of the franchise this year. As part of the partnership, MyGlamm will provide complete beauty transformations using its extensive range of high-quality products, tailored to each contestant’s unique style and personality. With a skilled team of makeup artists and beauty experts, MyGlamm aims to enhance the natural beauty of each participant, boosting their confidence as they compete for the crown.

Speaking about the partnership, Ketan Bhatia, Group Brand Director at Good Glamm Group, said, “As a brand that champions individuality and celebrates beauty in all its forms, MyGlamm is excited to partner with Miss Universe India 2024. Our goal is to provide these contestants with looks that not only enhance their natural beauty but also reflect their unique personalities as they prepare to take on the global stage.”

Nikhil Anand, National Director, Miss Universe Indiacommented, “We are excited to welcome MyGlamm as the official Makeup and Beauty Partner for MissUniverse India 2024. This collaboration brings together two brands that celebrate individuality. MyGlamm’s expertise in beauty and their commitment to empowering women through self-expression aligns perfectly with our vision and will undoubtedly add to the contestants’ confidence and presence as they prepare to shine on both the national and international stages.”

The much-anticipated grand finale will be held on September 22, 2024, at Zee Studios in Jaipur, where the winner will be crowned to represent India at the Miss Universe 2024 competition. MyGlamm’s partnership with Miss Universe India aligns with its vision of celebrating individuality and promoting self-expression through makeup.

In addition to crafting unique looks for the contestants, MyGlamm will host interactive beauty sessions and tutorials during the competition. Participants will receive expert beauty advice, tips, and techniques to help them shine both on and off the stage.