Purplle, one of India’s leading beauty destinations, continues to strengthen its footprint with the opening of its latest store at Oberon Mall, Kochi. Founded in 2012, Purplle has rapidly grown to become a trusted name in the beauty industry, offering a comprehensive omnichannel experience. With over 1,000 listed brands, 60,000+ products, and more than 7 million monthly active users, Purplle provides beauty enthusiasts with an extensive selection of makeup, skincare, and personal care products.

The new store at Oberon Mall brings Purplle’s unique approach to beauty retail to Kochi, offering customers a highly personalized shopping experience. Purplle's innovative technology, including detailed user personas, product recommendations based on personality and purchase behavior, and interactive in-store makeup testing, sets it apart from traditional beauty retailers. Customers can explore not only a wide range of third-party brands but also Purplle’s own successful D2C brands, such as FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae.

With this expansion, Purplle reaffirms its commitment to providing both online and offline consumers with a seamless, customized beauty shopping experience, further cementing its status as a leading player in the Indian beauty landscape.