NEW STORE NATIONAL
KOCHI, KERALA, INDIA
By IFAB MEDIA - NEWS BUREAU - September 26, 2024 | 110 3 minutes read
Victoria’s Secret, the globally renowned luxury lingerie and fashion brand, has opened its first-ever store in Kerala at the prestigious Lulu Mall, Kochi. This marks a significant expansion for the brand, bringing its celebrated products closer to customers in southern India. Located on the ground floor of Lulu Mall, the store promises an unparalleled shopping experience, offering a wide array of lingerie, sleepwear, athleisure, and beauty products.
Established in 1977 by Roy Raymond in San Francisco, Victoria’s Secret has grown to become the world’s largest specialty retailer of lingerie. The brand is synonymous with luxury and sophistication, known for its commitment to quality, design, and innovation. From intricately designed lingerie sets to plush loungewear and award-winning fragrances, Victoria’s Secret has created a legacy of elegance and empowerment for women around the world.
With a presence spanning across the globe, Victoria’s Secret is brought to India by the Indian arm of the Middle East-based Apparel Group, a leading fashion and lifestyle retailer. The brand’s entry into the Kerala market highlights its ongoing commitment to expanding its footprint in India, offering customers an opportunity to indulge in its iconic collections.
The new store at Lulu Mall will feature a comprehensive range of Victoria’s Secret signature collections, including bras, panties, lingerie, casual sleepwear, and athleisure. In addition to its lingerie line, the store will also offer the brand’s prestige fragrances and body care products, which have garnered a loyal following for their exceptional quality and luxurious appeal.
Victoria’s Secret has become a symbol of modern femininity and empowerment, with a product range designed to meet the diverse needs of today’s women. Whether it’s their fashion-forward lingerie or their indulgent fragrances, the brand continues to set the gold standard for style, self-expression, and sophistication.
This new opening at Lulu Mall, Kochi, marks a significant milestone in Victoria’s Secret’s expansion in India, offering a new destination for Kerala’s fashion-conscious consumers to explore the brand’s exquisite collections and enjoy a truly luxurious shopping experience.