INNOVATIVE PRODUCT JA MORANT NIKE JA 2 BASKETBALL SHOES AIR ZOOM SUPPORT PURPLE SKY GLOBAL
By IFAB MEDIA - NEWS BUREAU - September 26, 2024 | 204 5 minutes read
Quick, high-flying and elusive, Ja Morant needs a shoe that keeps pace with his game and helps him get up.
Enter the Ja 2, Nike’s solution for Morant and the next generation of playmakers whose dynamic performance demands the highest levels of support, bounce, responsiveness and control.
Building off the success of Morant’s first signature shoe, the Ja 1, Nike designers created a second-generation silhouette that maximizes comfort and support, defending against the rigors of a full season of takeoffs, landings and lateral movement.
“From the Ja 1 to the Ja 2, the core things remain the same. The work ethic doesn’t change,” Morant says. “It’s about comfort, more bounce and bringing my fans into some different storytelling they may not know. We tell those stories through the colorways of my shoe.”
The Ja 2’s forefoot Air Zoom unit delivers extra bounce and effortlessly guides athletes through quick shifts on the court, while a molded midfoot panel drives lockdown responsiveness and control for hoopers who run the break or break off defenders one on one. An underfoot traction pattern — inspired by the semitrailer tires Morant used to train in his childhood backyard — further allows athletes to cut with confidence.
The silhouette’s sidewall guardrail is designed to protect and stabilize, giving players the confidence to take off unexpectedly, and a waterfall-inspired collar lining and ankle padding add comfort for any kind of movement. A ballistic mesh upper improves breathability all the while, no matter how much heat the game brings.
Morant’s hands-on creative approach shows up in several design elements of the Ja 2, including colorways that reflect the feeling of watching him compete and his background as Nike Basketball’s first Gen Z signature athlete. The “Purple Sky” launch colorway, for example, is inspired by the fact that watching Morant in action — with his high-flying dunks, flashy ball handling skills and intense energy — is as mesmerizing as looking up at a purple night sky.
The silhouette further reflects Morant's story as a person and a player: It’s about his roots, his connection to the next generation and how his drive to get up after getting knocked down can inspire us all.
Similar influences extend to the Ja 2 apparel collection, which speaks to Morant’s personal style, swagger and connection to youth culture through energetic, artistic prints on his signature fleece hoodie and pant.
In a nod to Morant’s widespread influence on the game, his second signature silhouette will include kids’ sizing, and his fleece hoodie and pant will be available in extended sizing.
“In Nike Basketball, we get to work with the world’s best athletes, help them be even better on the court and create a canvas to tell stories. We are excited for the world to wear the Ja 2 and to continue to be inspired by his growth and electric style of play,” says Josh Wachtel, VP/GM, Global Men’s Basketball. “The Ja 2 gives hoopers everything they need — it’s bouncy, fast, stable, looks great and is available in kids' sizing to serve the next generation.”