The showroom, set to open in the coming months, will span over 1,10,000 square feetwith five shopping floors and three floors dedicated to parking. The new store will offer customers an unparalleled shopping experience.

The showroom will feature a wide range of jewellery designs, including traditional Indian designs, contemporary styles, and pieces inspired by global trends. Customers will be able to choose from a variety of gold, diamond, and platinum jewellery, as well as precious stones and pearls.

In addition to offering an extensive selection of jewellery, the showroom will also provide customers with a range of value-added services, including customization services, jewellery repair and maintenance, and gold exchange programs.

Commenting on the new store, MP Ahammed, Chairman of Malabar Group, said, "We are thrilled to open the world's biggest jewellery showroom in Kozhikode, our home state. This showroom will be a testament to our commitment to providing customers with the best jewellery shopping experience possible. We look forward to welcoming customers from across the world to our new showroom in Kozhikode."

Malabar Gold & Diamonds already runs a number of Artistry stores in Bengaluru, Hyderabad, Chennai, and Delhi. Following its launch in Kozhikode, the brand plans to open around 20 of these stores in other major Indian cities. “The artistry store here gives an indication of how we want to move ahead in the coming years,” said Malabar Gold & Diamonds’, Managing Director of its Indian operations O Asher. “We wanted to give a totally different experience to the customers, providing them with information on design development and manufacturing. This is one of the crucial results of our continued and sustained research and development on how to elevate the shopping experience.” 

The store will open with an inauguration ceremony on May 7, to be led by political leader Panakkad Sayyid Sadiq Ali Shihab Thangal. The store will feature an entire segment for bridal jewellery and a VIP area among other additions. 

With this new addition, Malabar Gold & Diamonds is set to strengthen its position as a leading jewellery retailer in India and beyond, offering customers unparalleled quality, selection, and service.