NeceSera, a homegrown loungewear brand known for its fabric innovation, proudly made its highly anticipated debut at Milan Fashion Week on Sunday 22nd September, 2024, to unveil its exclusive Spring/Summer 2025 collection, Arrivato. This milestone marks NeceSera's grand entrance onto the global fashion stage, showcasing the brand’s commitment to promote comfort and self care in fashion.

Milan Fashion Week, one of the most prestigious events in the fashion calendar, showcases the latest collections from iconic designers and emerging talents alike. The debut of an Indian loungewear brand alongside established luxury labels is a proud testament to NeceSera's journey and the growing prominence of Indian craft internationally.

Founded by two sisters Riddhi Jain and Sudiksha Jain, NeceSera meticulously develops innovative fabric blends to create the signature buttery-soft fabrics that define NeceSera. These pieces are thoughtfully designed to be both incredibly comfortable and long-lasting, ensuring they withstand the test of time and multiple washes. The Arrivato collection features a thoughtfully curated selection of transeasonal essentials, featuring NeceSera’s buttery-soft fabrics and its take on the trends of the season to bring together pieces that are sure to become wardrobe staples. The collection was designed with versatility in mind, ensuring that each item transitions seamlessly across seasons, occasions, and locations.

Riddhi Jain, Founder, NeceSera expressed, “We are honored to present NeceSera’s vision of quality and timelessness in everyday wear on the global fashion stage. As a loungewear brand, NeceSera showcases a slow-fashion range with long-term trends and the most comfortable fabrics. We are taking our  Indian craftsmanship and research to the world.”

Sudiksha Jain, Co-Founder, NeceSera added, “NeceSera was born with a vision to revolutionize loungewear, and now with the introduction of transitional clothing, We’re revolutionizing the way people seek comfort and style. Each garment in this collection is easily usable from one social setting to another, and it is our way of promoting a conscious living.”

This entrance into the international arena does not only elevate the brand’s visibility but also demonstrate that homegrown brands can thrive alongside established luxury labels. 

About NeceSera

NeceSera, founded by Riddhi Jain & Sudiksha Jain, redefines fashion with fabric innovation and intentional design, embraced by customers nationwide Rooted in wellness, comfort, and self-care, NeceSera focuses on sustainable practices and customer-centric design. Addressing lifestyle needs, they have introduced moisture-wicking Modal, crease-resistant LuxFlo, and high-quality Supima fabrics. Since 2017, they have contributed to Indian loungewear with innovation and thoughtful designs. In the face of the polluting apparel industry, NeceSera pioneers grassroots initiatives like 70% water recycling, bioenergy, and upcycled products. NeceSera was featured in Forbes Asia Forbes Asia 30 under 30 - Retail & Ecommerce 2024.