Designed to resonate with a diverse audience and the spirit of festivity, the campaign symbolises the woman as a radiant light that illuminates the world. It captures her journey through a portrayal of the universe, celebrating her embrace of the magic within the cosmic order. She interacts with constellations, glimmering lights, and celestial bodies that surround her. As she adorns each saree, the astral elements spring to life, reflecting how the designs are inspired by the stars, the moon, and the universe. 

Featuring nearly 100  crafted styles, each design embodies the spirit of the celestial universe—bold, confident, and radiant—mirroring the essence of the wearer. Crafted from silk, organza, tissue, and cotton, the collection draws inspiration from the geometry of space and the star-filled sky.

Sharing her thoughts on this campaign, Shalini Gupta, general manager, Taneira, said, “Our ‘Celestial Inspirations’ campaign celebrates the Indian woman through stunning visuals and a powerful narrative. Each saree in the Tarini Collection is a work of art, reflecting the majesty of the universe. At Taneira, we believe every woman carries a celestial spark that embodies her inner strength and individuality. Meticulously crafted, each saree blends traditional artistry with modern elegance, radiating sophistication and mystique. We create sarees that enhance the beauty of the wearer, empowering her to embrace her cultural roots and celebrate her unique identity with pride.”