IWC Schaffhausen, the renowned Swiss luxury watchmaker, has opened its latest boutique at the Phoenix Mall of Asia, Bengaluru in collaboration with Ethos Watch Boutiques. Known for combining traditional craftsmanship with modern engineering, IWC Schaffhausen continues to bring its exquisitely crafted timepieces to watch enthusiasts across India.

Founded in 1868 by Florentine Ariosto Jones, IWC Schaffhausen has been a leader in watch innovation for over 150 years. The brand's dedication to quality and precision is evident in its wide array of finely crafted watches, including iconic collections such as the Pilot's Watch, Portugieser, Ingenieur, Aquatimer, Da Vinci, and Portofino. Each collection is a testament to the brand's mechanical finesse, intricate design, and robust construction.

As the first Swiss luxury watchmaker to produce a sustainability report, IWC Schaffhausen remains committed to sustainability and transparency. The brand places a strong emphasis on responsible sourcing of materials and strives to minimize its environmental impact, reflecting its dedication to social and environmental responsibility.

The new boutique at Phoenix Mall of Asia offers customers an immersive experience, showcasing the brand's history, craftsmanship, and dedication to precision. With this new addition, IWC Schaffhausen continues to expand its reach, providing more customers the opportunity to explore the world of fine watchmaking.