COLLABORATION SIGNATURE COLLECTION INNOVATIVE PRODUCT NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - October 8, 2024 | 101 2 minutes read
In an exciting blend of tradition and modernity, Mattel, Inc. has announced the launch of the Barbie Signature Diwali Doll, designed in collaboration with renowned Indian fashion designer Anita Dongre. This groundbreaking partnership celebrates the vibrant festival of Diwali while highlighting the exquisite craftsmanship of rural women artisans.
The Barbie Diwali Doll is dressed in a stunning lehenga from Anita Dongre’s Moonlight Bloom collection. The design elegantly reflects the essence of the modern Indian woman, combining traditional beauty with contemporary flair. Each intricate detail of the doll’s outfit has been thoughtfully crafted to evoke a deep sense of pride in India’s rich cultural heritage.
Anita Dongre expressed her enthusiasm for the project, saying, "Designing the Barbie Diwali doll has been both fun and fulfilling. This doll embodies the spirit of fashion-forward Indian women and aims to inspire children worldwide to connect with their roots."
This collaboration marks a significant step for Indian craftsmanship on the global stage, bringing a unique and festive touch to the Barbie brand while honoring the traditions of Diwali. Through this special edition, Mattel and Anita Dongre hope to inspire pride in India's cultural heritage and showcase the artistry of rural women artisans to a global audience.