Beautiful India, the global luxury lifestyle brand launched at India House, Paris, during the Paris 2024 Olympics, announces the opening of its first flagship store at Pali Hill, Mumbai.

The brand is currently rolling out worldwide and plans to be present in 10 countries in the next 12-18 months, either through stand-alone Brand Stores or Brand Temples as they are called or through high-end concept stores.

Following its successful launch in Paris, where the brand nudged Parisians and the world to “make the journey from the Head to the Heart” by inviting them to “make the Journey within,” the new store marks a significant milestone in the journey of this pioneering Indian label.

Being true to its Indian roots and capturing the universal relevance and the spiritual essence of India- -” Vasudhaiva Kutumbakam “, Sanskrit for “ The world is one family” - this luxury brand has Master perfumers from across the world coming together to epitomise the spirit of universal Oneness by blending exotic ingredients from 22 countries bottled in union with exotic Ingredients from India and kissed by the glacial water of the mighty Himalayas. All this is expressed through a range of Luxury Perfumes, Luxury Hand-Poured Candles and Luxury Body Care products.

The four gender-neutral offerings, ONE, PEACE, YOU, and LOVE, aspire to remind us that we are all ONE and that our true nature is to be in PEACE. YOU and I carry the same divine flame of life, and we love one another as we LOVE our true selves. There in is the brand story.

Praveen Kenneth, the Founder who has worked on its creation for over seven years, says, "Beautiful Indiais much more than a bouquet of luxury lifestyle offerings. It is a profound reminder to fall in love with your higher self. It is an invitation to meet the world from your heart."

“It is Inspired by an equally profound experience called India, which has reminded the world, through the ages, to make the journey of love that truly matters—the journey from the head to the heart. And we believe this message is relevant and needs to be heard even more in our chaotic world.”

“Building a truly global brand from India is an interesting challenge. For a country of 1.4 billion people, we are yet to have our nation brand vis-à-vis a Coca-Cola, VW, SONY, Starbucks or Levi’s that captures the idea of a nation and touches the daily lives of people globally. Beautiful India aspires to be one, and we hope it ignites many more brands from India onto the world stage”, explains Praveen Kenneth.

The store, or Brand Temple as it is called, is located in a quaint and beautiful city spot: Pali Hill. This rolling hill stands blessed with bountiful Gulmohar, Mango, Banyan, Peepal, Wild Almond Trees and many more. It offers a beautiful brand experience where customers can pause from the busyness of life and explore the brand.