Mufti, one of India’s leading menswear brands, is excited to announce the opening of its latest store at Ambuja Mall, Raipur. Known for its distinctive casualwear collections and pioneering alternative fashion trends, Mufti continues to expand its retail footprint, offering customers in Raipur a fresh and stylish shopping experience.

Founded in 1998 by Kamal Khushlani, Mufti has established itself as India’s largest homegrown denim brand and is ranked as the 4th most admired casualwear brand in the country. The brand is marketed and distributed by its parent company, Credo Brands Marketing Ltd.

Mufti’s journey began with a clear mission—to offer an alternative to the conventional "uniform" style of mainstream fashion. The brand name "Mufti," a term historically used by the Colonial Indian armed forces to describe casual attire in contrast to uniforms, reflects this ethos. The brand’s first tagline, "Mufti – Anything Else Is Uniform," has evolved over the years to its current slogan, "Mufti – Alternative Clothing," reinforcing its commitment to providing distinctive and trendsetting fashion.

The new store in Ambuja Mall will showcase the brand's comprehensive range of products, including casual shirts, T-shirts, jeans, trousers, blazers, outerwear, and footwear. With its ever-growing portfolio, Mufti aims to cater to the modern man’s diverse fashion needs, from casual wear to smart, stylish ensembles.

The opening of the Raipur store marks another milestone in Mufti's continued growth and reflects its long-term vision of becoming India’s first global fashion brand with deep Indian roots.