Surat, the Diamond City globally renowned for its diamond manufacturing and trading industry, witnessed a prestigious event on Sunday with the exclusive launch of 55 Canccrie’s lab-grown diamond jewelry collection. The event was graced by the presence of Princess Nina Daniela Menegatto of Seborga, Italy, who was specially invited to introduce the brand to an international audience.

The launch signifies a new chapter in the city’s thriving jewelry scene, as 55 Canccrie unveiled its range of lab-grown diamond jewelry, marking a shift toward sustainable luxury. Lab-grown diamonds, particularly those produced using the Chemical Vapor Deposition (CVD) method, are gaining popularity for their eco-friendly production process, which mirrors the natural growth of diamonds without the environmental and ethical concerns tied to traditional mining.

Abhishek Dalmia, Director of 55 Canccrie, shared insights during the event, highlighting the company’s experience in producing CVD diamonds for the past five years. He emphasized that as a direct manufacturer, 55 Canccrie is uniquely positioned to offer lab-grown diamond jewelry to customers at competitive prices, cutting out intermediaries and providing high-quality, sustainable products directly to the market. "Customers will benefit from buying lab-grown jewellery directly from us," Dalmia noted, signaling the company’s dedication to providing value through its vertical integration.

The event was not only about the launch of the brand’s jewelry line but also the inauguration of 55 Canccrie’s flagship showroom. The new showroom, located in bungalows 23 and 24 of Sarita Darshan Society near the Marriott Hotel in Surat, adds a touch of exclusivity and luxury to the brand. The lavish showroom was unveiled in a grand ceremony, attended by notable figures from the jewelry and fashion industry, along with special guests from across the world.

One of the highlights of the collection is the exquisite jewelry designed by Sneh Dalmia, a renowned fashion designer who has been a leading figure in Surat’s fashion scene for over two decades. Her designs for the lab-grown diamond collection reflect her signature blend of traditional aesthetics with modern elegance, catering to a wide range of clientele seeking sustainable luxury without compromising on style. The collection embodies sophistication, innovation, and a commitment to the environment, making it a perfect fit for today’s conscious consumers.

Princess Nina Daniela Menegatto’s participation in the event added international appeal and credibility to the brand’s launch. Known for her role as the reigning Princess of Seborga, a small principality in Italy, Princess Nina’s presence highlighted the growing global appeal of lab-grown diamonds, reinforcing Surat’s position on the world map of luxury goods. Her involvement in the event helped introduce 55 Canccrie to international markets, potentially expanding its reach beyond India’s borders.

The launch of 55 Canccrie’s lab-grown diamond jewelry marks a significant milestone not only for the company but also for Surat’s evolving role in the global diamond industry. With the rising demand for ethically sourced and environmentally friendly products, lab-grown diamonds are quickly becoming a preferred choice for consumers worldwide, and 55 Canccrie is at the forefront of this transformation.