Swarovski, renowned for its exceptional craftsmanship and premium quality, has launched an exclusive store featuring its Wonderlux concept at Phoenix Mall of Millennium, Pune. This new boutique offers a curated selection of Swarovski’s finest products, including its signature crystals, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor items, as well as crystal solutions for the automotive industry.

Founded in 1895 in Austria, Swarovski has grown to become a global leader in luxury crystal creations, operating in over 140 countries with more than 2,300 boutiques worldwide. With 16,600 employees, Swarovski continues to celebrate individuality through its impeccable designs and innovative products.

The Swarovski Group, which includes Swarovski Optik (optical devices) and Tyrolit (abrasives), is dedicated to sustainable practices across its value chain. The company emphasizes circular innovation, diversity, inclusion, and self-expression. Additionally, the Swarovski Foundation supports charitable organizations that drive positive social and environmental impact.

This new store in Pune embodies Swarovski’s commitment to bringing luxury and elegance to consumers while continuing its mission to make a meaningful impact on both people and the planet.