In a landmark moment for Indian streetwear, Bonkers Corner has teamed up with Smiley Originals in association with Viacom18 Consumer Products to launch a bold new collection that seamlessly merges street style with Smiley’s timeless, positive charm. This collaboration marks the first time an Indian homegrown brand has partnered with the globally recognized Smiley Originals, creating a fusion of fearless fashion and the cheerful energy that has defined Smiley since the 1970s.

The unique collection includes a wide range of apparel, from oversized t-shirts and baby tees to newly crafted denim jackets, zipper hoodies, and bottoms, all designed for today’s trendsetting consumers. With a focus on blending comfort with fresh, bold aesthetics, this collection speaks to those looking for style that makes a statement.

One of the standout features of this collaboration is the innovative use of Chenille embroidery and puff prints, combined with intricate printing techniques, ensuring that each piece is as visually striking as it is stylish. To enhance the overall appeal, new base colors have been introduced, perfectly complementing the playful yet edgy vibe that characterizes the collection.

This collaboration between Bonkers Corner and Smiley Originals is poised to redefine Indian streetwear, offering a one-of-a-kind fashion experience that celebrates originality and positivity. The collection is now available for fashion enthusiasts looking to add a bold, creative touch to their wardrobe.

Shubham Gupta, Founder of Bonkers Corner, expressed his excitement about the partnership, "Partnering with Smiley Originals, a global symbol of positivity, is a dream come true for us. We’ve worked tirelessly to merge innovation, design, and creativity into this collection, and we can’t wait for our customers to experience it. This collaboration is not just about clothing—it’s about celebrating originality and spreading joy through fashion.”

Ross Wilson, Chief Product Officer – Fashion at The Smiley Company, spoke on the collection, “We’re incredibly excited to be partnering with Bonkers Corner on this collaboration. The products are a perfect fit for the Smiley Originals brand, focusing on creativity and positivity in the designs that feel truly authentic to our mission of spreading positivity. As we continue to expand into the Indian market we’re thrilled to be working with Bonkers Corner, as well as new brands and companies that echo our own values and audiences."

Sachin Puntambekar, Head - Viacom18 Consumer Products, said, "We are thrilled to bring together two dynamic forces in fashion—Bonkers Corner’s bold, fashion forward innovation and the timeless positivity of Smiley Originals. This collaboration represents a fusion of creativity and optimism, embodying the spirit of today’s youth culture. At Viacom18 Consumer Products, we are always looking to push boundaries and make iconic and trendsetting partnerships that resonate with fans and fashion-forward audiences alike. We can’t wait for consumers to experience this vibrant and unique collection."

In anticipation of this highly awaited launch, we’re excited to unveil the collection with a dynamic CGI video that perfectly captures the essence of the new range. Additionally, we’ll be hosting engaging launch activities across all our Mumbai- flagship store  and Bangalore  store, ensuring the excitement reaches every corner.

The Bonkers Corner x Smiley Originals collection is now available and ready to make a statement in your wardrobe. Don’t miss out on the opportunity to own a piece from this groundbreaking collaboration, where street style meets the spirit of positivity.