Nykaa, in partnership with The Estée Lauder Companies Inc., is excited to announce the winners of the 2024 BEAUTY&YOU India program, an initiative aimed at recognizing and nurturing exceptional talent in the Indian beauty industry. This year's program showcased a remarkable array of innovative beauty ideas and entrepreneurial spirit.

The winners in various categories are:

• GROW: SkinInspired
•  
• 
• IMAGINE: Amright, Not Just Vanilla
•  

• CREATE: Journey of Objects

These outstanding founders and creators are shaping the future of the beauty landscape in India by driving forward new ideas and cutting-edge solutions. Their work highlights the diversity, creativity, and potential of the Indian beauty market, paving the way for a supercharged future for the industry.

Through its ongoing partnership with The Estée Lauder Companies, Nykaa continues to demonstrate its commitment to supporting the next generation of beauty entrepreneurs. This collaboration underscores both organizations' dedication to fostering creativity and innovation, ensuring that the beauty ecosystem in India continues to thrive.

The 2024 BEAUTY&YOU India finalists also showcased exceptional ideas, making this year's program highly competitive. The winners stood out for their remarkable vision, innovation, and passion for creating beauty solutions that resonate with modern consumers.

As these innovative brands move forward, Nykaa and The Estée Lauder Companies look forward to seeing the transformative impact they will have on the beauty industry, not only in India but also on a global scale.