WROGN, the renowned men’s apparel brand co-created by cricket star Virat Kohli, has launched its flagship store in HSR, Bengaluru. The new space is more than just a retail outlet—it’s a destination designed to offer customers an innovative and immersive shopping experience that blends creativity with bold fashion choices.

The flagship store stands as a testament to WROGN’s commitment to pushing boundaries and providing India’s youth with on-trend, stylish apparel. The brand, known for its vibrant and contemporary designs, now offers a space where shoppers can fully engage with its distinctive ethos of individuality and expression.

Founded in 2015 by Universal Sportsbiz Pvt. Ltd. (USPL), WROGN has quickly become a key player in the Indian fashion landscape. Headquartered in Bengaluru, USPL has built a reputation for disrupting the industry with brands like WROGN and WROGN Active, which cater to a growing, fashion-forward customer base.

In addition to the store opening, WROGN recently celebrated a major financial milestone by securing Rs. 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL). This investment has increased ABDFVL’s stake in WROGN from 17.1 percent to 32.84 percent on a fully diluted basis, reflecting the confidence in WROGN's growth trajectory and vision for the future. With this significant financial backing , WROGN is set to further cement its position as a leading name in the Indian fashion industry, offering innovative designs and a bold retail experience to its growing fanbase.