HUGO BOSS collaborates with Laurastar, a Swiss brand globally renowned for its steaming systems, to launch an exclusive collection of high-end steamers under its BOSS brand. With this collaboration, HUGO BOSS aims to offer its customers an innovative product that allows them to optimally care for their high-quality clothing and expand its longevity.

Laurastar reinvents its iconic IZZI and IGGI steamers with a sophisticated matte black finish, combining cutting-edge technology with minimalist design. The Laurastar by BOSS steamers use Laurastar's exclusive Dry Microfine Steam (DMS) technology, a high-pressure steam that delivers impeccable results without the need for chemicals. This technology steams, refreshes, and revitalises fabrics.

The powerful high-end steamer “Laurastar by BOSS” IZZI guarantees a perfect wardrobe with ease. Its foldable, manoeuvrable, and height adjustable cart allows for easy movement, while the suspension hook makes steaming garments on a hanger both practical and efficient. 

The travel steamer “Laurastar by BOSS” IGGI stands out with its compact size, making it perfect to take anywhere. Designed for quick and convenient touch-ups, it is the essential accessory for keeping the wardrobe looking sharp while on the go.

Combining innovation and style, this exclusive collection embodies the shared values of both brands, BOSS and Laurastar - excellence, precision, timeless design - which are elevated by offering customers innovative garment care solutions for high-end apparel.