India's leading one-stop destination for all baby needs, MiniKlub, is proud to introduce Shahid Kapoor and Mira Rajput as its first brand ambassadors. Known for their strong family values, modern parenting approach, and significant social media presence, the couple has embarked on an exciting journey with MiniKlub, representing the brand's mission to provide modern parents with the best products and services for their children.

At the heart of MiniKlub's brand ethos is the commitment to "Happy Parenting," which emphasizes the importance of creating a positive and stress-free parenting journey. Shahid Kapoor and Mira Rajput, being successful parents themselves, align perfectly with the values of joyful and effortless parenting that MiniKlub aims to promote. Their partnership highlights Shahid and Mira’s belief in the brand’s quality and extensive range of products, which include the latest newborn essentials, baby care products, baby wear, kids' fashion, footwear, toys, travel range, and much more—all under one roof.

At the announcement, Anjana Pasi, Director of MiniKlub, commented, "We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids' market, offering premium products that cater to all parenting needs."

The Kapoor family's appeal, with Shahid's celebrated film career and Mira’s lifestyle and parenting influence, promises to strengthen Miniklub's connection with a wider audience, particularly families seeking a trusted brand for their children's diverse needs.

Commenting on the association, an excited Shahid Kapoor said, "As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet."

Mira Kapoor echoed Shahid’s sentiments, saying, “I've been closely following Miniklub’s journey, especially in the post-pandemic era, and I'm truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub's mission of happy parenting, ensuring that essential baby products are accessible to families all over the country”.

Founded in 2013 and based in Bengaluru, Miniklub is renowned for its premium apparel collection that combines comfort, functionality, and sustainability in every offering. The brand has solidified its commitment to be a one-stop shop for parents, offering the latest in newborn essentials, baby wear, kids’ fashion, footwear, toys, travel gear, baby care products, and much more—all under one roof. A must-visit store for ages newborn to 8 years, Miniklub truly caters to every need with style and quality.

This partnership is expected to create a strong impact on the parenting industry in India, offering consumers a wide range of high-quality products designed for joyful and easy parenting.