Allen Solly, a pioneering brand from the house of Aditya Birla Fashion and Retail, has unveiled a new brand identity and launched its largest store in India in the heart of Hyderabad’s upscale Banjara Hills. Spanning an impressive 5,300 sq. ft. across three levels, this new store is set to offer the city’s fashion enthusiasts a world-class retail experience, positioning itself as a premier fashion destination.

The new Allen Solly store introduces a new visual identity for the brand, elevating the in-store experience to a new level of retail therapy. Thoughtfully designed to reflect the brand’s iconic heritage, including its Nottingham roots and signature Stag, the store’s layout is both contemporary and appealing, providing shoppers with a seamless and immersive journey through the brand’s world.

The store houses 10000+ styles, exclusive wedding studio and on-site professional tailors. Each floor offers customers a distinct and world class retail experience to cater to the growing demands of the Hyderabad consumers. 

In addition to a contemporary new look and extravagant shopping experience, the store has a beautiful showcase of Allen Solly’s signature collections. Catering to Men, Women, and Juniors, the store houses everything from smart casuals to sophisticated formals, premium wedding wear, vibrant weekend wear and chic workwear. For men, the store features Allen Solly’s renowned smart casuals and business casuals, perfect for the modern professional seeking both comfort and style. Women can explore a wide range of contemporary and versatile outfits, from elegant office wear to relaxed weekend ensembles and the widest collection of handbags. The Juniors’ collection offers fun, trendy, and comfortable options, ensuring that the younger generation is not left behind in the fashion stakes. 

Commenting on the launch, Richa Pai, Chief Operating Officer, Allen Solly, said, “We are excited to unveil our flagship store at Banjara Hills, Hyderabad. With this store, Allen Solly embarks on a new retail identity, inspired from our rich Nottingham heritage. We offer an elevated shopping experience that combines sophistication, and contemporary design. With a wide array of menswear, womenswear, and an expansive kids' collection, this store is tailored to the modern Indian consumer who embraces international style trends. We are confident this store will become Hyderabad’s go-to destination for fashion-forward consumers.”

The new Allen Solly store in Banjara Hills aims to redefine retail shopping in Hyderabad, blending the latest fashion trends with the brand’s heritage. With its impressive selection, personalized service, and an ambiance designed to delight, this store is set to become the go-to destination for fashion enthusiasts across the city.