NEW STORE NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - November 6, 2024 | 118 3 minutes read
Ritu Kumar, one of India’s most celebrated fashion brands, is excited to announce the opening of its new store at The Dhan Mill Compound. This store is designed to offer a fresh and immersive shopping experience, highlighting the brand’s unique approach to combining India’s rich craft heritage with contemporary fashion. The store’s design reflects a thoughtful, story-driven aesthetic, with every display, color choice, and lighting angle carefully curated to enhance the appeal of each product.
The space is meticulously designed to offer customers a chance to explore the stories behind each creation, inviting them to experience Ritu Kumar’s signature blend of traditional craftsmanship and modern sophistication. The store captures the essence of Ritu Kumar’s philosophy—bringing together timeless elegance and contemporary flair to connect with the new generation of fashion enthusiasts.
Ritu Kumar is renowned for its innovative use of traditional crafts, and this new store further solidifies its commitment to offering unique, high-quality fashion that resonates with customers across generations. The brand’s three distinct lines—“Ritu Kumar,” known for its classic designs; “Label by Ritu Kumar,” a more global and fashion-forward collection; and “Ri,” the bridal couture line—are all showcased in the new store, offering something for every fashion preference.
With over 50 stores across India and a growing international presence, Ritu Kumar continues to expand both in India and abroad. The brand, which employs more than 800 people, is renowned for its strong corporate culture and commitment to exceptional customer satisfaction. Ritu Kumar remains a hub of talent, innovation, and passion, constantly seeking new individuals to join their dynamic team as part of their continued growth.
The new store at The Dhan Mill Compound marks an exciting chapter for Ritu Kumar, reinforcing the brand’s commitment to offering a sophisticated, customer-centric retail experience while celebrating the beauty of Indian craftsmanship. This opening provides an opportunity for fashion lovers to explore the brand’s elegant collections in a space designed to reflect its values of creativity, quality, and innovation.