Overlays, one of the aspirational men's wear clothing brands, is delighted to announce the release of its highly anticipated winter collection "Ember: Steel Winter '24."This creative collection emphasizes the raw power of fire & strength and is ideal for those who value both warmth and resilience during the cold months. Inspired by the elements of fire, the Ember Steel collection is more than just winter fashion—it's a mindset. This season channel your inner strength through an excellent display of over 35+ jackets that blend streetwear aesthetics with exquisite Indian craftsmanship. Featuring unique paisley design prints, hand and machine embroidery, intricate zardozi and ari work, and diverse washing techniques, each piece is tailor-made for the adventurous spirit who loves experimenting with style.

The official launch took place during a groundbreaking runway fashion show, marking the creator economy’s first-ever event of its kind. The show featured over 13 models and showcased an international-level art direction, creating a visually stunning experience. Immersive sound engineering elevated the atmosphere, taking the audience on a captivating journey that harmonized perfectly with the artistry of the collection.

Shlok Srivastava  Founder and CEO of Overlays Clothing, shared his enthusiasm about the launch, stating, “This event celebrates the fusion of fashion, technology, and digital creativity. We are not just unveiling a collection, but we are also igniting a movement that recognizes the significant influence of the creator economy in shaping the future of high fashion. The Ember Steel collection is designed to meet the needs of modern consumers, blending functionality with cutting-edge design. Whether braving the elements or making a bold fashion statement, these jackets are crafted to ensure both style and performance.”

Looking ahead, the company intends to implement seasonal changes that incorporate current fashion trends, as well as other accessories that will complete the look. Considerable focus will also go into the exploration of sustainable materials and practices in order to cater to environmentally conscious consumers. Finally, the company wishes to hold several community-driven events and pop-up experiences in some of the major urban cities, thereby allowing fans access to the collection firsthand. It is an opportunity to celebrate creativity and innovation, offering aspiring designers and influencers a platform to showcase their talent.