FS Life, a lifestyle and apparel collective, is proud to announce the launch of FableStreet at Phoenix Market City, Viman Nagar, Pune. Known for its premium western wear, FableStreet is dedicated to providing Indian women with expertly tailored, contemporary fashion that prioritizes fit and comfort. This expansion brings the brand closer to its customers in Pune, offering them a refined in-store experience to explore FableStreet’s curated collection firsthand.

Founded in 2016, FableStreet was the first brand under FS Life, created to meet the growing demand for stylish, quality western wear tailored to suit the unique body types and needs of Indian women. Since then, FS Life has expanded its portfolio with March, a fine silver jewelry brand designed to bring high-quality pieces to women at accessible prices, and Pink Fort, a modern Indian wear label that reinterprets traditional clothing with a contemporary touch.

The new FableStreet location in Phoenix Market City is a step forward in FS Life’s mission to address the unmet apparel and lifestyle needs of the modern Indian woman through thoughtful and relevant brands. Shoppers in Pune can now experience the brand's commitment to high-quality, stylish apparel that supports and celebrates the evolving lifestyles of women across India.

FS Life continues to make strides in the retail space, with each brand embodying the company’s ethos of quality, relevance, and thoughtful design. The opening of this store is a part of FS Life's ongoing mission to expand its presence and better serve the style needs of Indian women.