NEW BOUTIQUE LAUNCH NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - November 11, 2024 | 705 4 minutes read
Located in the heart of the capital city, Kapoor Watch Company announced the opening of a new Rolex boutique in DLF Emporio Mall, Vasant Kunj.
Housed in India’s first luxury retail destination, Rolex has a long-standing relationship with DLF Emporio spanning 15 years. Rolex & Kapoor Watch & Co. continue this thriving relationship with DLF Emporio, by creating a boutique experience that will be a haven for watch enthusiasts in New Delhi.
The new 1266 sq.ft. space offers a beautiful setting with harmonious spaces that respect the stylistic codes which characterize this attractive location. Rooted in the tradition of local design, the interiors of the store enhance local craftsmanship, making a perfect setting to fulfill the dream of purchasing a Rolex watch.
Speaking on the long-standing relationship with Rolex, Pratiek Kapoor, Director, Kapoor Watch Company, said, “We're extremely proud to announce the launch of our first Rolex boutique in Delhi. We are honoured to have had a chance to partner with Rolex for this prestigious opportunity to open the boutique at the best luxury mall in India. For us, this boutique stands as a testament to our 20 year-long association with the brand. Designed to align with Rolex's classic and elegant aesthetics, our boutique amalgamates the best of Rolex and the quintessential Kapoor Watch experience.”
One Boutique, a whole Rolex World
Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision, and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings. Sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.