YSL Beauty, the renowned luxury cosmetics brand, has opened its first exclusive store in South India at the Phoenix Mall of Asia, Bengaluru, marking a significant milestone in its expansion across India. Known globally for its high-quality products, cutting-edge formulations, and luxurious packaging, YSL Beauty has rapidly gained traction in India through its collaboration with Nykaa, making products available both online and at select Luxe stores across the country.

Rooted in a brand ethos that celebrates individuality, YSL Beauty encourages a bold, authentic style and champions self-expression. The new store offers the full spectrum of YSL Beauty’s iconic products, including its celebrated Touche Éclat Radiant Touch highlighter, which delivers an instant luminous glow; the Rouge Pur Couture Lipstick collection, with shades tailored for Indian skin tones; the long-wearing All Hours Foundation, designed for impeccable coverage and a matte finish; and the Lash Clash Mascara, a couture mascara known for providing extreme volume and intense color.

YSL Beauty’s commitment to quality and sustainability extends to its ingredients and environmental initiatives. All YSL Beauty products undergo rigorous safety evaluations by internal and independent experts, using a blend of natural and synthetic ingredients that meet stringent standards. Reflecting its dedication to sustainability, YSL Beauty has set a goal to rewild 100,000 hectares of the planet by 2030, reinforcing its pledge to the environment.

As YSL Beauty continues its journey in India, the new store at Phoenix Mall of Asia offers a luxurious destination for beauty enthusiasts in Bengaluru to experience the brand’s celebrated range of makeup, skincare, and fragrances firsthand.