La Mer, the prestigiousskincare brand by The Estée Lauder Companies, is thrilled to announce its official launch in India! Starting November 12, 2024, Indian beauty enthusiasts can experience La Mer’s iconic, sea-inspired skincare range, available exclusively on Tira and Sephora – online & select doors. This marks a new milestone as La Mer brings its renowned luxury and transformative results to discerning consumers across the country.

At the heart of every La Mer product lies the brand’s legendary cell-renewing - Miracle Broth. This potent Elixir is made from sustainably hand-harvesting, self-regenerating giant sea kelp which is further transformed over 3-4 months through our signature fermentation process. This process also uses light and sound energy to enhance the activity of sea kelp, vitamins, minerals and other pure ingredients. The Miracle Broth™ is recognized worldwide for its ability to deeply rejuvenate, hydrate and soothe the skin, delivering La Mer’s signature radiant and healthy glow.

Founded by aerospace physicist Dr. Max Huber after a laboratory accident left him with burns, La Mer was born from Huber's quest for a healing solution. After 12 years and 6,000 experiments, the Miracle Broth was discovered, leading to the creation of Crème de La Mer, the brand's hero product. Today, La Mer continues to be celebrated for its scientifically advanced skincare that merges the power of the sea with cutting-edge innovation.

The launch of La Mer in India marks a significant chapter, delivering unmatched quality and skincare sophistication to a market that is eager for result-driven solutions. As Indian consumers increasingly seek luxurious, effective skincare, La Mer is poised to fulfill their aspirations, reinforcing the brand’s dedication to global expansion and its mission to bring transformative skincare to discerning audiences worldwide.

“We are thrilled to introduce La Mer to India, bringing our signature luxury and transformative skincare experience to discerning beauty lovers across the country. This launch represents a pivotal moment in our commitment to delivering world-class skincare solutions, blending unparalleled craftsmanship with the finest ingredients. We look forward to sharing La Mer’s legacy of innovation and the iconic Miracle Broth with India’s sophisticated and growing community of skincare enthusiasts,” said Rohan Vaziralli, General Manager, Estée Lauder Companies India."