Character Cosmetics, a globally renowned brand under Future Makeup India Private Limited, has expanded its reach with a new kiosk in Lulu Mall, Lucknow. This latest launch signifies the brand's commitment to making premium beauty products accessible to a wider audience across India, catering to both beauty enthusiasts and professionals. Known for its high-quality formulations, Character Cosmetics brings a world-class range of makeup products to its Indian customers, reflecting its founding vision of empowerment and beauty for all.

Founded in the early 2000s, Character Cosmetics was born from the founders' desire to create a cosmetics line that could instill confidence and beauty in women everywhere. What began as a launch in the Middle East has blossomed into one of the fastest-growing global beauty brands, with its products reaching customers across multiple continents. The brand has earned a reputation for offering a wide selection of high-quality, fashion-forward products that cater to the diverse needs of today’s women. From vibrant lipsticks and versatile foundations to bold eye shadows, Character Cosmetics provides the tools for self-expression and creativity.

Character Cosmetics’ product range is developed with the latest makeup technology and made from skin-safe, ethically sourced ingredients, aligning with the values of sustainability that are crucial to today’s conscious consumers. Beyond beauty, the brand emphasizes comfort and wearability, with each product designed to complement different skin tones and preferences. By creating high-end products with inclusive shade ranges, Character Cosmetics stands as a brand where every woman can find her perfect match.

The opening of the kiosk in Lulu Mall, a popular shopping destination in Lucknow, represents an important step in the brand’s growth in India. It provides customers with the opportunity to engage with the brand in a more personal, hands-on way. This expansion also marks Character Cosmetics’ dedication to the Indian market, which holds great potential for growth. With the new kiosk, shoppers in Lucknow can now experience Character Cosmetics' ethos firsthand—an inclusive and approachable brand that embodies beauty, quality, and joy.

Character Cosmetics plans to continue its expansion in India with more locations across major cities, aiming to become a top choice for makeup enthusiasts nationwide. The launch at Lulu Mall demonstrates the brand’s commitment to making high-quality, accessible beauty a reality for Indian women, empowering them to explore, express, and enhance their individuality through makeup.