Tanishq, the renowned jewellery brand from Titan Company Limited, has inaugurated its newest store in Anantnag, Kashmir. Known for its commitment to artistry, quality, and reliability, Tanishq continues to expand its presence in India, bringing its iconic blend of traditional and contemporary jewellery closer to customers in new regions. This store opening in Anantnag marks a significant milestone for Tanishq as it aims to deepen its reach within the unique cultural landscape of Kashmir, catering to the distinct tastes and preferences of the region's customers.

Tanishq's journey began in 1994 with the launch of 18k gold watches studded with precious stones, soon evolving into a brand offering 22k gold and diamond jewellery with a focus on quality and craftsmanship. The brand’s name, coined by founder Mr. Xerxes Desai, combines ‘Tan’ (body) and ‘Nishk’ (gold ornament), reflecting its dedication to adorning Indian customers with exquisite creations. At Tanishq, jewellery goes beyond mere ornamentation; it is an expression of artistry and cultural significance. With designs that celebrate life’s special moments, Tanishq has become India’s leading wedding jeweller, catering to the diverse cultural requirements of brides across the country with exclusive collections through Rivaah.

As a brand synonymous with excellence, Tanishq has brought innovation to the jewellery industry, pioneering initiatives like the Karatmeter to ensure gold purity. The brand’s unwavering commitment to ethical sourcing and stringent quality standards has won it the trust of Indian customers. Known for its high-quality diamonds, gold, and precious stones, Tanishq employs rigorous quality control measures, sourcing materials from certified and trusted suppliers.

Tanishq has achieved a place of distinction in the market, consistently evolving to meet the demands of Indian customers. Through its newest store in Anantnag, Tanishq invites Kashmir’s customers to experience its signature approach to jewellery—a harmonious blend of tradition, elegance, and innovation designed to celebrate life's meaningful moments.