Marking World Vegan Month, People for the Ethical Treatment of Animals (PETA) India announced the winners of its 2024 Vegan Fashion Awards. Vegan fashion has gained momentum in India with renowned fashion designers, retailers, makeup and skincare brands responding to the growing demand for cruelty-free and sustainable options.

To commemorate this shift, PETA India every year honours fashion moments and brands that have made a difference with their conscious efforts to bring change. This year, celebrities including Alia Bhatt, Kriti Sanon, Genelia Deshmukh, Lara Dutta and Harshvardhan Rane won big for celebrating vegan fashion.

“These days, consumers are increasingly rejecting products derived from cruelty to animals. And so, designers and brands are responding with stunning plant-based leathers, luxurious cruelty-free personal care products and soft vegan silks. This year’s winners are proving that living vegan has never been more accessible or stylish. PETA India proudly honours compassionate artists and businesses making the world a kinder, more compassionate place," says Ashima Kukreja, chief corporate affairs liaison, PETA India.

Here is the complete list of this year’s awardees:

Best Vegan Fashion Moment: Gaurav Gupta’s stunning ensemble featuring a metal-cast breastplate paired with elegant black sharara trousers for Alia Bhatt’s Paris Fashion Week appearance.

“Dressing Alia [Bhatt] for her global debut at Paris Fashion Week is a moment of great pride for us. Alia personifies the values of Gaurav Gupta Couture—bold, fearless, and futuristic. Her presence on the runway wearing our designs not only celebrates our artistic vision but also brings Indian couture to an international stage, showcasing the beauty of blending tradition with the future," expresses Gaurav Gupta.

Best Vegan Style Icon: Harshvardhan Rane for choosing leather-free clothing and advocating for vegan fashion with PETA India.

Best Vegan Kids Fashion: Lara Dutta’s ARIAS for redefining children’s fashion using vegan fabrics.

Best Vegan Saree: Re-Ceremonial for designing a custom handwoven vegan viscose jacquard saree for Genelia Deshmukh, worn during Anant Ambani and Radhika Merchant’s wedding.

Best Vegan Personal Care: Kriti Sanon’s skincare brand Hyphen, for creating products that are clean and vegan, ensuring a positive impact on one’s skin and animals.

Best Vegan Makeup: Daughter Earth for vegan makeup which harnesses the power of science-backed formulas, functional plant actives, vitamins, and antioxidants.

Best Vegan Travel Gear: Travel Sleek for beautiful, handcrafted travel products that are made from vegan leather.

Best Vegan Athleisure: Blissclub for building comfortable, inclusive athleisure for women using sustainable and vegan-friendly materials.

Best Vegan Handbags: Pia’s Faux – For handbags crafted using vegan materials for conscious and stylish fashion.

Best Vegan Women’s Footwear: Monrow Shoes, recognized for crafting high-quality, comfortable footwear for women using 100% vegan materials.

Best Vegan Men’s Shoes: Ethik for advocating for a leather-free world and designing shoes that are of superior quality, ethically crafted & built to last.

Best Vegan Sneakers: Solethreads – for creating a fashion identity that is rooted in protecting animals’ lives.

Best Innovation in Textiles: Weaving Vibes for relentlessly pushing the boundaries of creativity and craftsmanship and developing more than 150 distinctive vegan fabrics, each a testament to innovation and sustainability.

Best Innovation in Vegan Leather: Vegan Virya for developing vegan friendly leather footwear, bags and accessories using sugarcane bagasse vegan sheets.

Company of the Year: Virgio – For championing animal and planet protection through all-vegan fashion.

Amar Nagaram, CEO and co-founder, Virgio says, “We are deeply honoured to receive the Vegan Fashion Award from PETA India. Animal cruelty remains a menace in fashion, with countless animals killed for leather and fur every year. At Virgio, we are committed to breaking this harmful cycle by creating cruelty-free, sustainable fashion. It’s crucial to start this conversation and make ethical fashion more mainstream. This award inspires us to keep proving that style and compassion can go hand in hand, while raising the bar for conscious fashion."