Reid & Taylor Apparel, a brand renowned for its legacy of exceptional craftsmanship and timeless style, has achieved a significant milestone by launching its online business. The brand, synonymous with elegance and sophistication, is now just a few clicks away for all MEN ON THE MISSION in India. With the newly inaugurated website, www.reidandtaylor.in, customers can seamlessly shop for premium menswear, including shirts, polos, suits, trousers, chinos, and accessories. Additionally, starting tonight at 12:00 AM, Reid & Taylor will also be available on Myntra, providing customers with even more options to access their stylish, high-quality collections.

This strategic move into the digital space underscores Reid & Taylor’s commitment to enhancing customer accessibility, particularly in a season when style and sophistication are in high demand. With the wedding season in full swing, Reid & Taylor offers a curated selection of apparel that promises to elevate any wardrobe. Whether it's a sharp suit for a formal event or a stylish shirt for a casual outing, the brand is set to meet the growing demand for online shopping in India.

Pic: The Reid & Taylor team inaugurating their online business at www.reidandtaylor.in

“We are excited to introduce Reid & Taylor's online presence, making it even easier for our customers to experience the craftsmanship and style that have defined us for decades,” said Subrata Siddhanta, the dynamic CEO of Apparel and Retail at Reid & Taylor. “In this new era of digital engagement, we are taking a bold step toward meeting the evolving needs of our customers while staying true to the heritage of exceptional quality that has always been our hallmark. Our goal is to offer not just garments but a seamless shopping experience that reflects our commitment to innovation, style, and convenience.”

Shahab Rizwan, Head of E-commerce at Reid & Taylor Apparel, added, “We are thrilled to take this significant step in expanding our digital footprint, bringing the Reid & Taylor experience to customers nationwide. The combination of our website and Myntra ensures that we can reach a diverse and growing customer base who are looking for premium menswear and a convenient, customer-first shopping experience. This new chapter is a testament to our belief in providing our customers with greater accessibility, as we continue to redefine the way men shop for fashion.”

In addition to the launch of the e-commerce platform, Reid & Taylor is making waves with its recent collaboration with Bollywood superstar Vicky Kaushal as their brand ambassador. This partnership marks a significant effort to connect with a younger, aspirational audience, while maintaining its stronghold in the premium menswear market. The collaboration with Kaushal is expected to further strengthen the brand's appeal among millennials and Gen-Z consumers who value both quality and style.

Innovation has always been central to Reid & Taylor's brand ethos. The company integrates the latest advancements in fabric technology and manufacturing processes to offer products that are not only stylish but also functional, ensuring superior performance in terms of comfort and durability. The brand's expansive portfolio includes a range of menswear, including shirts, polos, suits, trousers, chinos, and accessories, all crafted with precision and care.

Reid & Taylor’s decision to go online is a natural evolution as they continue to expand their presence in the market. The brand is poised to reach new customers across the country, offering a seamless and user-friendly online shopping experience. Whether you’re looking for the perfect suit for a wedding or updating your wardrobe with the latest trends, www.reidandtaylor.in and Myntra promise to deliver quality and style right to your doorstep.